Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…
Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly…
There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…
Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…
Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience…