Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager,…
China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful…
Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing…
This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media…
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back…
Today (18 November), Pixalate has issued a cybersecurity threat advisory about the discovery of Xindi botnet, which will, if not stopped,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds…