ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media…
There is a lot of hype around data and how you can extract maximum value from it. But hype often leads…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…
In October 2015, the European Court of Justice ruled that 2000’s data protection agreement 'Safe Harbour' with the US was…
Apple yesterday (26 January) announced financial results for its fiscal 2016 first quarter ended 26 December, 2015. iPhone sales fell…
Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase…