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Exchange Archives - Page 6 of 78 - ExchangeWire.com

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European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Now & Next: Malvertising

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…

9 years ago

Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Most APAC Consumers Will Consider Ad Blockers; China Brands to Spend More On Digital

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Wego Goes Mobile Native in APAC; Tremor Looks to Fill Ad Tech Gap in NZ

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

No RTB Means Prices Can Be Controlled in Programmatic TV

While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV,…

9 years ago

UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…

9 years ago

Header Bidding: Throwing the Baby Out with the Bathwater?

Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…

9 years ago