• Ad Fraud

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

• Ad Fraud

Pinterest Video Ads; Lotame Unlocks Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…

• Ad Blocking

Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat…

Rubicon: Header Bidding Offers APAC Publishers More Ways to Monetise Inventory

Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is…

More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad…

• Ad Fraud
• Ad Tech
• Advertiser
• Agency
• Brand Safety
• Data
• Display
• EMEA
• Exchange
• Media Spend
• Mobile
• Mobile
• Native
• Programmatic
• Publisher
• SSP

Equinix Sells Data Centres; PubNative’s New Mobile Native Mediation Tool

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another…

• Ad Tech
• DACH
• Digital Marketing
• Display
• EMEA
• Exchange
• Martech
• Mobile
• Programmatic
• Publisher
• Targeting
• Transparency
• UK
• Video
• Viewability

Smaato Changes Ownership; German Publishers Pool Their Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires…

• Ad Network
• Ad Server
• Ad Tech
• Analytics
• DMP
• DSP
• EMEA
• Exchange
• Facebook
• Location
• Martech
• Measurement
• Mobile
• Programmatic
• Targeting
• Technology

Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…

• Ad Fraud
• Ad Tech
• Advertiser
• Agency
• APAC
• China
• Exchange
• India
• Location
• Media Spend
• Mobile
• Programmatic
• Publisher
• Singapore
• Trading

Programmatic Not Push-Button Automation, Humans Still Needed

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…

• Ad Blocking
• Ad Server
• Ad Tech
• Advertiser
• Automated Guaranteed
• DACH
• Data
• Digital Marketing
• EMEA
• Exchange
• Facebook
• Media Spend
• Mobile
• Mobile
• Programmatic
• Publisher
• Regulation
• Trading
• TV
• UK
• Video

Potential Defeat for AdBlock Plus Against Springer; Facebook Shutters FBX

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…