Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed…
AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored…
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the…
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the…
IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as…
With publisher co-ops popping up across the big European markets, it would seem logical that smaller markets would follow suit.…
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the…
Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for…