Mobile proves to be the next big frontier for the online advertising business as a whole and the programmatic sector…
Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still…
Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display…
In an unexpected move, Millennial Media co-founder and CEO Paul Palmieri has stepped down from the chief exec role to…
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in…
Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being…
APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold…