Cameran Harman, OpenX, managing director, EMEA, speaks with ExchangeWire over publishers' approaches to programmatic trading. Within just three years (2017),…
Digital advertising has embedded itself firmly on the agenda at this year’s Mobile World Congress, with brands including BMW Mini,…
This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is…
With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is…
Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap…
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of…
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…
What will it take to win in 2020? Looking six years into the future of digital media is no easy…
Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve…
With Mobile World Congress on the horizon, anticipation and debate over of just exactly what role mobile devices can play/deliver…