'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable…
The Rubicon Project announced today it will IPO on the NYSE under the ticker RUBI. It will initially offer 6.8…
Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German…
The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Jana Eisenstein, Videology, senior vice president, global accounts, explains that while content may be king, it is context that is…
Martin Stockfleth Larsen, Adform CMO, uses insights from Adfrom’s latest European trends report to show that programmatic ad trading is…
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the…
Sylvain Deffay, Infectious Media's country manager, France, advises on how to best scrutinise the performance of ad budgets in a…