The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services,…
Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving…
Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the…
Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and…
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week, ExchangeWire delves into MediaMath's…
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media…
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket…