In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media…
Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big…
Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK…
Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its…
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey…