ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's…
This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well…
Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established…
Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined,…
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media…
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook's mega-growth on mobile, Yahoo's…
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the…