Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
Zuzanna Gierlinska, Oracle Marketing Cloud, director data management platforms (DMP), EMEA, reflects on the recent spate of publisher consortium announcements…
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital…
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the…
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
Marc Gosschalk, AdTruth, partner marketing manager, EMEA, stresses the need for advertisers to be more proactive with consumers on the…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…