Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate…
Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very…
There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
Six months after its formal launch, ExchangeWire Research has increased its headcount with the appointment of its first full-time research…
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying…
In this ExchangeWire Cannes Lions special, Matt Gillis, Millennial Media, president, platform business, speaks with ExchangeWire CEO Ciaran O'Kane about…
Campaigns comprising display and mobile ads should be developed together so retargeting can be carried out seamlessly; but differences in…
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping…