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Middle East Archives - ExchangeWire.com

Middle East

BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with…

7 months ago

European Commission Called to Charge Big Tech for Network Costs; UAE to Form Committee to Develop Digital Economy

In today's ExchangeWire news digest: European regulators face calls to charge tech firms for network costs; the UAE Cabinet approves…

3 years ago

Sojern y Roiback llegan a un acuerdo estratégico para impulsar la venta directa y rentabilidad hotelera.

Sojern, plataforma de marketing digital especializada en turismo, y Roiback, empresa tecnológica líder en la gestión del canal directo de…

4 years ago

Sojern & Roiback Partners to Increase Hoteliers’ Direct Bookings & Profitability

Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct…

4 years ago

Sojern Publishes Latest Insights into COVID-19’s Impact on Travel to Middle East and Africa

With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is uniquely positioned to monitor and…

5 years ago

Unruly Appoints Former Verizon Director Toby Williams as VP Business Development, APMEA

Video ad tech company Unruly, part of Tremor International, today (21 May 2020) announces the appointment of former Verizon director,…

5 years ago

Sojern Reveals Latest COVID-19 Impact on Middle East and Africa Travel

With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to…

5 years ago

Neal Richter Joins Rakuten Marketing as CTO; Verve Acquires German Push-Marketing Company matchinguu

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Neal Richter joins…

8 years ago

Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…

9 years ago