Microsoft’s German arm has announced a deal with nugg.ad that will see the IT giant use improved ad targeting technology…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…
GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…
AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and offered up…
PubMatic are speaking at tomorrow's AdTrader Conference in Berlin, April 18. Can you give an overview of the PubMatic proposition…
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we…
While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made…
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing,…
Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany…