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DACH Archives - Page 13 of 24 - ExchangeWire.com

DACH

IAB Europe: Digital Ad Revenues Record Double Digit Growth

Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its…

12 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Google intensifies battle for app download…

12 years ago

Despatch From Germany: 'Clean Up Your Act!’

As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but…

12 years ago

German Broadcasters Tipped To Embrace Programmatic

As ExchangeWire prepares for its fourth annual Ad Trader Conference, hosted in Germany, market sources here have told this publication…

12 years ago

Don’t Get Tripped Up By Data Privacy When Entering The German Market

With 33% of German consumers choosing not to engage with a website over privacy concerns, Ken Parnham, managing director, EMEA…

12 years ago

Cross-Device Audience Targeting & Media Buying Opportunities In Germany

Ahead of next week's Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views…

12 years ago

Crossing The Great Data Divide

Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German…

12 years ago

The Debate: Public Vs. Private Exchanges

The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…

12 years ago

German Media Players Primed For Automated Push

German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…

12 years ago