With 33% of German consumers choosing not to engage with a website over privacy concerns, Ken Parnham, managing director, EMEA…
Ahead of next week's Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views…
Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German…
The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…
Sylvain Deffay, Infectious Media's country manager, France, advises on how to best scrutinise the performance of ad budgets in a…
This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is…
Microsoft’s German arm has announced a deal with nugg.ad that will see the IT giant use improved ad targeting technology…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO…