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EMEA Archives - Page 55 of 95 - ExchangeWire.com

EMEA

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's…

11 years ago

AOL & Publicis Ink Global Video Deal

Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Publicis…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Brands…

11 years ago

WFA Report Gives Guidance On How To Work With Programmatic Service Providers

The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…

11 years ago

Data Points Towards Mobile, Rich Media, And Private Marketplaces

The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre…

11 years ago

ATS London 2014 app now live

With ATS London 2014 taking place on 8 September ExchangeWire has teamed with Noodle Live to bring you the official…

11 years ago

‘The reasons behind rapid change are clear-cut, even if the consequences are not’

Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and…

11 years ago

Why There Is No Unique ‘Programmatic Market’ Model

Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established…

11 years ago