It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week's edition: Google's…
ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Google's viewability study; AdForm claims marketers…
For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it…
ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Why the EU's anti-Google charge…
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the…
ExchangeWire rounds up the week's biggest stories in ad tech, and in this week's edition: Apple crosses the Rubicon into…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…
ExchangeWire rounds up some of the biigest events in the industry, and in this week's edition: Yahoo buys up BrightRoll;…
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus…