With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts,…
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to…
Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still…
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…
Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority,…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week's edition:…