Martin Stockfleth Larsen, Adform, CMO, uses insights from the company's latest quarterly European report to reveal that programmatic media buying…
Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers,…
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech across Europe, and in this week’s…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite…