In this week's ExchangeWire European Weekly Roundup: Google shifts into anti-competitive gear by blocking third party DSP and bidder access…
If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad…
In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears…
The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few…
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is…
There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
Six months after its formal launch, ExchangeWire Research has increased its headcount with the appointment of its first full-time research…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying…
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have…