In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket…
Advertisers’ calls for cross-device targeting capabilities appear to have been answered with the unveiling of Xaxis Sync, the GroupM trading…
Thomas Servatius, IPONWEB, head of client services, shares with ExchangeWire readers some insights on just how big of a problem…
Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad…
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the…
Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap…
Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being…
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of…
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…