The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…