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DSP Archives - Page 15 of 54 - ExchangeWire.com

DSP

EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves…

9 years ago

Details of the Publisher Co-Op in Latin America; MediaMath Opens NMI in Sao Paulo

In this week’s Latin American Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks about the challenges of the first publisher…

9 years ago

UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…

9 years ago

Anatomy of Mobile Fraud: What Advertisers Need to Know

Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although…

9 years ago

RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…

9 years ago

Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics…

9 years ago

Deliver the Promise of Programmatic: Q&A with Tom Bowman, CEO, Intelligent Optimisations

Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC…

9 years ago

Transparency Driving Shift in Agency Models: Q&A with Alan Osetek, Global CEO, Digilant

The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…

9 years ago

The SMB Digital Challenge: Scaled Activity Without Scaled Budgets

In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One…

9 years ago