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DSP Archives - Page 15 of 54 - ExchangeWire.com

DSP

EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves…

10 years ago

Details of the Publisher Co-Op in Latin America; MediaMath Opens NMI in Sao Paulo

In this week’s Latin American Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks about the challenges of the first publisher…

10 years ago

UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…

10 years ago

Anatomy of Mobile Fraud: What Advertisers Need to Know

Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although…

10 years ago

RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…

10 years ago

Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics…

10 years ago

Deliver the Promise of Programmatic: Q&A with Tom Bowman, CEO, Intelligent Optimisations

Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC…

10 years ago

Transparency Driving Shift in Agency Models: Q&A with Alan Osetek, Global CEO, Digilant

The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…

10 years ago

The SMB Digital Challenge: Scaled Activity Without Scaled Budgets

In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One…

10 years ago