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DMP Archives - Page 7 of 21 - ExchangeWire.com

DMP

AU Online Ad Spend Climbs 33%; Kantar Inks Thai TV Ratings Deal

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform

When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech…

10 years ago

What Happens When Big Data Doesn’t Work?

Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier…

10 years ago

Massive Reorganisation at Publicis; Yahoo Board Debates Sell-Off of Core Business

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures;…

10 years ago

Now & Next: Privacy Concerns & Data Exchange

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

10 years ago

Navegg Debuts in Europe; Instagram Sells Inventory in Brazil

This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes…

10 years ago

Complex Programmatic Setup Blurs Marketers’ View of Bids

Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…

10 years ago

Lack of PII Proves Challenging for Indonesia DMP Players

Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish…

10 years ago

Auto Trader: From Used Car Magazine to Digital Heavyweight

ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of…

10 years ago

Are Closed Platforms Selling Marketers Short?

With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at…

10 years ago