We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…
GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…
With the merger of Xaxis and 24/7 Media, Caspar Schlickum, MD EMEA, Xaxis discusses the implications of the merger on…
There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are…
While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding…