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DMP Archives - Page 12 of 21 - ExchangeWire.com

DMP

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space.  1. Facebook acquires LiveRail  The big…

11 years ago

‘Asia is not ‘different’. It’s Asia…’

Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his…

11 years ago

MediaMath At Cannes: ‘Data Is Now Part Of The Creative Process’

Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the…

11 years ago

‘Programmatic will be massive in APAC, but there are key areas that need focus’

Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack…

11 years ago

EE Bigs Up Its Data Bank

The UK’s largest mobile operator EE is stepping-up efforts to  recruit partners for an ‘big data’ trial via its mData…

11 years ago

The Components Of Predictive Modelling That Will Increase ROI For You

Judge Graham, Sq1, president, explains his belief in how predictive modelling can be used to anticipate customer buying patterns to…

11 years ago

'How Innovation Leads To Fragmentation In Ad Tech'

Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the…

11 years ago

Big Data – What Does It Really Mean For Digital Marketing?

Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data…

11 years ago