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Digital Marketing Archives - Page 80 of 87 - ExchangeWire.com

Digital Marketing

Insiders tip the German programmmatic market to double in 2014

AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…

12 years ago

Chango's Martyn Bentley explains how Twitter is going programmatic

Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored…

12 years ago

Are Local Media Companies Missing Out On Big Display SME Opportunity?

ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships…

13 years ago

Audience Science Doubles Down On Global Brands

AudienceScience announced last week that it is closing its ad network business - as it looks to focus on becoming…

13 years ago

Why Local Newsgroups Need To Become The SME Digital Marketing Platform

The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news…

13 years ago

The State of Display Advertising in the Nordics (and how it's connected to salmon) by Tanja Sanders, MD, myThings

Tanja Sanders is Managing Director, International at myThings. I love Salmon. This wonderful fish is one of the best ambassadors…

13 years ago

Private Ad Exchanges are First Party Business

Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to…

13 years ago