WPP trading desk Xaxis has built on its ambitious European expansion strategy, announcing the acquisition of Bannerconnect for an undisclosed…
Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display…
Microsoft’s German arm has announced a deal with nugg.ad that will see the IT giant use improved ad targeting technology…
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in…
Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1.…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being…
APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold…