The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…
Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about…
Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry…
Kurt Edwards, Talksport, international commercial director, argues that radio's digital renaissance will extend into programmatic, thrusting 'the wireless' into the…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Jana Eisenstein, Videology, senior vice president, global accounts, explains that while content may be king, it is context that is…
Martin Stockfleth Larsen, Adform CMO, uses insights from Adfrom’s latest European trends report to show that programmatic ad trading is…
Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the…
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…
Will Margiloff, IgnitionOne CEO, tackles one of the ‘fuzziest’ of the industry buzzwords: ‘Marketing automation’, and challenges readers to reconsider…