Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK…
Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Mobile continues to dog Google Google…
UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in…
The issue of click fraud is endemic in the online advertising business, with estimates over the scale of the problem…
Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…
Ahead of next week's Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views…
The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort…
Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad…
The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted…