One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media…
New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to…
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s…
Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket…
The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing…
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after…
AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations,…
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it…
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its…