Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Digital Marketing Archives - Page 73 of 87 - ExchangeWire.com

Digital Marketing

Weve Rings In Privacy Change Amid Question Marks Over Pricing, Leadership

Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its…

12 years ago

APAC Presents A Fragmented Challenge For Agencies, Programmatic Can Help Them Scale

Ahead of next month’s ATS Singapore event on 7 July, Phu Truong, TubeMogul Managing Director, South East Asia, and IAB…

12 years ago

Audio Is The New Frontier Of Programmatic

The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services,…

12 years ago

Microsoft At Cannes: ‘Programmatic Is Only Part Of The Opportunity’

Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving…

12 years ago

MediaMath At Cannes: ‘Data Is Now Part Of The Creative Process’

Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the…

12 years ago

Programmatic Rich-Media Is The Publisher’s Low-Hanging Fruit

Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and…

12 years ago

Navigating The Route To Clarity

Greg Williams, Co-Founder and Senior Vice President of OPEN partnerships at MediaMath, acknowledges that the ad tech industry's lack of transparency, and…

12 years ago

AppNexus CEO: ‘Viewability’ is a misnomer

Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first…

12 years ago