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Digital Marketing Archives - Page 72 of 87 - ExchangeWire.com

Digital Marketing

The Changing Face Of Mobile Advertising

Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…

11 years ago

Gearing A RTB Offering For The Asia Pacific Markets

Rob Webster, Crimtan, chief product officer, discusses some of the challenges for Western companies looking to crack the potentially lucrative…

11 years ago

APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More

Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams…

11 years ago

‘Asia is not ‘different’. It’s Asia…’

Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK…

12 years ago

IAB: ‘Nearly One-In-Three Pounds Spent On Programmatic’

Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an…

12 years ago

Managing The Multi-channel Path To Purchase

Erich Wasserman, MediaMath, chief revenue officer, discusses how marketers can navigate APAC consumers' (increasingly mobile) paths to purchase. Ahead of…

12 years ago

Singapore’s Wego Launches Private Marketplace

Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and…

12 years ago

The Media Opportunity In Asia: 2 Billion Extra Screens

Alex Khan, Adap.tv, managing director, South East Asia, will be speaking at next month's ATS Singapore event on 7 July,…

12 years ago