John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the…
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…
Paul Lyonette, YuMe, UK country manager, asks why advertising spend is lagging consumer usage when it comes to online video. …
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the…
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's…
One of ExchangeWire's 'inside sources' shares views views on why they are bored of the same old 'USPs', and why rigorous…
Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big…