Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management…
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google…
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google,…
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media…
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its…
Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's…