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Digital Marketing Archives - Page 67 of 87 - ExchangeWire.com

Digital Marketing

Ad Tech M&A in 2014 Explained

M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a…

11 years ago

‘2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’

Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the…

11 years ago

Understanding the Value of Industry Bodies – A Perspective from Asia

Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up the week's biggest stories in ad tech, and in this week's edition: Apple crosses the Rubicon into…

11 years ago

‘You Have To Say To Someone Sometimes That What You Want Is Unobtainable’

ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created…

11 years ago

IPONWEB: ‘We Don’t Consider Ourselves To Be A Commodity Product’

Nathan Woodman, was named as IPONWEB's first-ever GM of demand solutions earlier this month and will oversee the Russia-based company's…

11 years ago

Who Will Dominate The Future Programmatic Landscape?

Vincent Potier, Captify, COO, reflects on  how ad tech has helped propel display advertising to become an arguable rival to…

11 years ago