ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca…
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve…
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…