Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech…
Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In…
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing…
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…
The era of 'big data' is now upon us, but how can we turn masses of datasets into actionable insights…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…