AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech,…
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this week's industry byliner, PulsePoint's vice president of account management and operations Francois de Laigue explains why Asia-Pacific has…
AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…
Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement…
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…