The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few…
There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have…
In this edition of ExchangeWire's European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web…