Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth…
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The weekly LATAM RoundUp brings the following stories: Teads and MediaMath announce a partnership in video focusing on Latin America;…
In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday…