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Digital Marketing Archives - Page 47 of 87 - ExchangeWire.com

Digital Marketing

Axel Springer vs Blockr; Funding for Parsec

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…

10 years ago

Indian Publisher to Invest £68.44m in Martech; Myanmar Establishes Ad Agencies Group

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Digital Transformation: Don’t Blow It

Digital transformation can mean many things to many people. With the proliferation of digital devices, it seems obvious that digital…

10 years ago

Impact Radius Buys Forensiq; Snapchat Partners with Oracle

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius…

10 years ago

Leave the LUMAscape to the Investment Community for Which It Was Designed

In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…

10 years ago

Measuring Ad Annoyance: How Our Perceptual System Processes Ads

Ad annoyance is cited as a primary reason for the widespread use of ad blockers. Often, the very characteristics that…

10 years ago

Smaato Changes Ownership; German Publishers Pool Their Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires…

10 years ago

How Promoted Pins Will Drive the Next E-commerce Revolution

Promoted Pins, Pinterest's native ad format that launched in the US last January, have recently launched in the UK and,…

10 years ago

DOOH: Coming to a Billboard Near You

Digital Out of Home formats are mainstream now and the use of programmatic is bringing outdoor advertising into the 21st…

10 years ago