Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…
At ATS New York 2016, Nathan Woodman, general manager, Demand Solutions, IPONWEB delivered a keynote speech on the topic of…
With over 6,000 languages spoken worldwide, getting across a brand message in a culturally relevant way is a challenge faced…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…
On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and…
The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers promoting…
Thanks to their consumers' acceptance that new products need not be perfect, China's tech ecosystem has been able to thrive…
Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology:…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data…
3 November, 2016 marks the third year of the Xaxies Awards in the UK – the annual awards held by Xaxis…