ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored…
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD…
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…
Data management is core to digital strategy today. Sophisticated marketers know that proper usage of their data is key to…
There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are…
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than…