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Data Archives - Page 141 of 175 - ExchangeWire.com

Data

‘Big Data As A Cure All Needs To Be Treated With Caution’

Takako Elliot, Mindshare's client director; and Malcolm Murdoch, Mindshare, director of digital data and performance, discuss big data, its potential,…

12 years ago

Big Data – What Does It Really Mean For Digital Marketing?

Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data…

12 years ago

Xaxis Continues Expansion With Bannerconnect Acquisition

WPP trading desk Xaxis has built on its ambitious European expansion strategy, announcing the acquisition of Bannerconnect for an undisclosed…

12 years ago

Consortium To Combat Click Fraud Mooted

Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…

12 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1.…

12 years ago