Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its…
Ahead of next month’s ATS Singapore event on 7 July, Phu Truong, TubeMogul Managing Director, South East Asia, and IAB…
Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving…
Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the…
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé…
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his…
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media…
New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to…
Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack…
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData…