Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management…
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…
Cameron Hulett, Undertone, executive director, explains his opinion on how data shows that it's best to keep it simple when…
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…
A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google…
Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital…
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google,…
This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's…